TRADEWING
The Tradewing platform was originally built on web but the lack of a mobile alternative was limiting the frequency in which people accessed the platform and their engagement. A mobile app was the top customer request for 3 consecutive quarters.
Design and Build the first version of Tradewings mobile app within in 4 months
Advocate for great UX while making tradeoffs in favor of a fast launch
Move towards a mobile first Design approach
I worked with a Product Manager and four React Native Engineers
Released in 2022
Our goal was for the application to be designed and code complete within 4 months, which required careful consideration of what was critical in a first release.
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We had high confidence in what we were building for V1, so instead of investing in user research, I spent the majority of my time iterating on key UI elements like navigation and posts.
Fully featured and engaging feed experience
An easy way of creating 3 different post types: Regular posts, Questions and Polls.
A group directory to help people discover new groups they can join and quickly access the ones they're already a part of.
A robust way to search information across different areas of the platform. Search helped us descope other features, like a member directory, for the first release.
Designed within a quarter in parallel with engineering work and other Desing projects
Enrolled 6 customer instances into a 2 month beta program
Engagement metrics for Beta customers are still in progress