TRADEWING
The home feed of the Tradewing platform had an outdated look & feel and was riddled with UI/UX issues that added up into a bad first impression and overall bad experience.
Rethink a large and critical feature in a short amount of time
Introduce new modules to the feed to increase engagement
Update and modernize the design language of the feed
I worked with a Product Manager, the CTO and three full stack Engineers
Released in 2022
The home feed had an outdated look, and was riddled with UI/UX problems that added up into a bad first impression and overall bad experience.
Poor use of vertical space & layout
Stale content above the fold
Not enough engaging content
Poor readability & accessibility
People are familiar with feeds and use them on a regular basis if not daily basis. This project was about better meeting peoples expectations and finding new ways to engage them.
Clean & Modern
Efficient use of space
More engaging content
Accessible
The existing post types are here to stay, but needed a refresh. The focus was to reduce post height, modernize the UI and eliminate interaction issues raised in customer feedback.
We reduced the average height of posts by roughly 46%
Until now, the feed was 100% made up of user generated content. We introduced 5 new auto-generated modules to highlight important information, relevant events, and sponsors.
This was a large project that required the creation of dozens of detailed design specs to help engineers implement the designs accurately and mitigate the amount of questions they may have during implementation.
Created an updated and consistent Design language
Reduced vertical height of posts by roughly 46%
Introduced 5 new features to increase engagement
Made the feed WCAG AAA compliant